My Take on Hustle Culture as a Therapist

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Hustle Culture: An American-Made Mindset

Hustle culture is a predominantly American-made concept built on the idea that constant hard work and sacrifice, often glorifying being busy and prioritizing career over self, is the recipe for professional success. It grew out of a mindset fueled by “rise and grind” slogans and was heavily promoted on social media.

Many may remember Kim Kardashian making headlines in 2022 when she told women to “get your f—— ass up and work,” a statement that perpetuated the harmful stereotype that success comes only from pushing harder, even at the expense of your mental and physical health.

What I See Every Day in My Office

As a therapist, I see the consequences every day. Clients come in exhausted, overwhelmed, anxious, and feeling like no matter how much they do, it’s never enough. Hustle culture tells us our worth is tied to constant work and productivity. But what I see in my office is the real toll: burnout, sleepless nights, strained relationships, and a quiet sense of losing yourself.

In my work, I help people reframe that story. Rest isn’t indulgence. It’s essential for your mind and body to stay healthy. Goals that are realistic and aligned with your values will nurture progress far more than stretching yourself past your limits. And your worth is never defined by the hours you log or the tasks you complete.

Why Giving 100% Every Day Is a Myth

I take a firm stance that hustle culture, and the belief you must give 100% every single day to reach your goals, is both inaccurate and detrimental to mental and physical health. One practice I urge my clients to try is self-inquiry at the start of the day. For the first 5 to 10 minutes, check in with yourself: At what capacity am I operating today?

Some days, you might truly be at 100%, often because you’ve had proper rest and nourishment. Other days, you may only be at 45%. Giving 100 on a 45% day isn’t realistic, and it isn’t necessary. Instead, ask yourself: How can I make the most of the capacity I have right now? What absolutely needs my attention, and what can wait until I have more bandwidth?

Hustle culture does not leave room for this kind of self-awareness. It thrives on burnout, perfectionism, and the myth that your value comes from endless output. I believe true success comes from honoring your limits, caring for your health, and building a life that is sustainable, not just productive.

Author: Amber F.

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